We believe that inspired marketing and advertising is rooted in understanding, so our approach is a simple one—we get close to our clients. We learn each client’s business, industry and culture. Which is why we make your objectives our own, and collaborate as a team to distill complex marketing strategies into clear, persuasive messages and stimulating communications.

For us, it’s all about creating “chemistry”…and when the chemistry good, the resultant marketing program is even better. While our collective background is diverse and covers an extremely broad range of industries and products, we are particularly adept at handling the needs of non-profits.

Basically, what it comes down to is that we are able to harness the power of collaboration, the passion of our people and the precision of the engineer to develop ideas that engage your targets at the right moment of contact with the express purpose of changing attitudes and behavior to help grow our clients deliver on their mission.


Branding

The heart of a brand, like that of an individual, is vulnerable. It must be both delicate enough to reflect genuine caring, yet strong enough to withstand scrutiny and adversity. But it is your core mission - not your products and services – that establishes lasting relationships with your clients, customers and any other constituencies. At the end of the day you do not want a shallow relationship with the people that interact with your brand. You want a bond that will always withstand conflicts.

EHM delivered re-branding for:

• Seashore Family Services of New Jersey - SFSNJ provides personalized yet professional family and substance abuse counseling, prevention, assessments and referrals in Ocean and Southern Monmouth Counties in New Jersey. Our efforts included primary and secondary research, a new logo and overall image, new website and collateral. We continue to provide SFSNJ with a quarterly newsletter, ongoing content development, publicity and website updates.
  
• National Council on Alcoholism and Drug Dependence (NCADD) of Middlesex County, Inc. - NCADD of Middlesex County, Inc. is a private, non-profit, community-based health organization providing prevention, education, information and referral services to county residents, businesses, schools, faith-based organizations, municipal alliances, and social service agencies.
• Mindcross Training and Consulting - MindCross specializes in customized training services including eLearning development, training consulting, course development, and training analysis and management.
  

Creative Design

We relentlessly believe that fresh ideas are inherently better than the accepted industry standard of same old stuff. And our clients like us for our clear and inspired thinking. So our philosophy is simple. Provide you with a solution or solutions that will meet your needs today and tomorrow.

Samples of our creative design work include:

• Heart of the Arts Project, Inc. (HAPI) -  Through the arts, HAPI hopes to nurture a sense of value for imagination, creative effort, and the discipline and cooperation required to deliver personal visions into the world. http://www.hapionline.org/
  
• OHUM – ‘Opening Hearts, Uniting Minds’ is a not-for-profit organization, registered in the United States under 501 (c ) 3 Charitable organizations. http://www.ohum.org/ohum/index.php,
• Chicago Youth Centers provides a continuum of caring for at-risk, low-income youth. http://www.chicagoyouthcenters.org/
• Seashore Family Services of New Jersey Corporate Brochure. http://www.sfsnj.org/_files/pdf/SFS_Corporate_Brochure.pdf
  

Content Development

We think you will agree that today, more than ever, content is king. Whether it's copy for your website, collateral, newsletter, blog, press release, annual report or multimedia content development such as podcasts and viral video, they all need to carry your message clearly, precisely and with passion.  Marketing to your targets, whether communicating with existing clients and customers or reaching new one, providing updates for you websites, or publishing newsletters all require a strategy that works best for your needs. Well crafted content is a great way to build an audience, raise your profile among, or create a relationship. It is one of the most important tools you have to help create a personal connection with your audience. The folks at EHM understand this concept and apply it everyday.

Samples of our content development experience can be found at: http://www.tucsoncowgirl.com/index_files/Page1131.htm

Publicity and Public Relations

One of the cheapest ways to market your enterprise is to take advantage of the many opportunities that exist for free or low cost public relations. Used effectively, public relations activities can draw traffic to your website and publicize your cause, and conversely, articles on your website can generate business. Public relations works to protect an organization's or individual's reputation. Effective PR strengthens credibility, enhances image, develops goodwill and influences behavior. Speeches, special events, newsletters, annual reports and news releases are examples of PR tactics. Publicity is one aspect of public relations. Often referred to as free media, the goal of publicity is to get attention in online and traditional media. News coverage, feature articles, talk show interviews, blog postings and letters-to-the-editor are examples of publicity tactics.

Samples of our content public relations and publicity experience can be found at: http://www.tucsoncowgirl.com/index_files/Page1131.htm

Events

Events are more than just fund raisers. They require clear goals, proper allocation of staff and volunteers as well as budget. But most importantly, events must be matched to your mission, your target audience and well defined objectives. More options than ever before are available to nonprofit organizations and small businesses who are seeking to promote their events. EHM is ready and able to help.

Samples of our event experience can be found at: http://www.tucsoncowgirl.com/index_files/Page1131.htm


Grant Writing

Nonprofit agencies are always looking for new prospective funders (individuals, corporations, foundations, and others). At the same time, non-profits seeking grants are always on the lookout for help finding entities who can assume grant-writing projects. EHM can help organizations that require the services of a grant writer. These include non-profits, community-based organizations, universities and colleges, and other institutions that utilizes grant as a funding source. As part of our grant writing services, EHM delivers a clear understanding of your project, strong research skills process as well as discipline and organization, and, of course, excellent writing skills.